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Pricing Strategy Kit

Model your prices from real cost data, then defend them with a written pricing policy.

$69$44 One-time payment · lifetime licence

Pricing by feel is the most expensive habit in small business. This kit gives you a defensible model: true cost floor, margin targets, and a tier structure you can actually hold.

It also includes the internal document you hand a new salesperson so they stop discounting without permission.

What you get

  • XLSX Cost-stacking & margin calculator 10 KB
  • DOCX Discount approval policy 39 KB
  • DOCX Price-increase letter templates (12, 24, 50%) 39 KB
  • DOCX Pricing psychology reference 39 KB
  • XLSX Win/loss analysis tracker 6 KB
  • XLSX Win loss analysis tracker 7 KB

How it works in practice

  • True cost floor including the owner time you currently ignore.
  • Tier builder that produces good / better / best without guesswork.
  • Raise-prices scripts for the three increase sizes, with objection handling.

Details

Workbooks3 (calculator, tier builder, win/loss tracker)
Documents2 (increase letters, discount policy)
Setup timeAbout 45 minutes for the first pass
Skill levelSpreadsheet-comfortable
UpdatesIncluded for 12 months

Questions about this product

Will this work for a service with no material costs?

That is exactly the case it was built for. The calculator forces you to attach a hourly value to your own time, which is usually the largest line in a service business.

How do I use the increase letters?

Pick the size of increase, merge in your letterhead, and replace the bracketed placeholders. Each one includes a response to the three most common objections.

Does this replace a pricing consultant?

It replaces the first expensive week of one. For genuinely unusual models, a specialist is still worth it.

Prefer to ask first

Check it is the right fit

Tell us how you work and we will confirm this solves your problem — or tell you honestly that it does not.

We reply within one business day, usually much sooner.

By sending this you agree to our licence terms. We do not add you to a mailing list.

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