Twelve layouts that turn a scope of work into a proposal a client signs the same day.
Pricing Strategy Kit
Model your prices from real cost data, then defend them with a written pricing policy.
Pricing by feel is the most expensive habit in small business. This kit gives you a defensible model: true cost floor, margin targets, and a tier structure you can actually hold.
It also includes the internal document you hand a new salesperson so they stop discounting without permission.
What you get
- XLSX Cost-stacking & margin calculator 10 KB
- DOCX Discount approval policy 39 KB
- DOCX Price-increase letter templates (12, 24, 50%) 39 KB
- DOCX Pricing psychology reference 39 KB
- XLSX Win/loss analysis tracker 6 KB
- XLSX Win loss analysis tracker 7 KB
How it works in practice
- True cost floor including the owner time you currently ignore.
- Tier builder that produces good / better / best without guesswork.
- Raise-prices scripts for the three increase sizes, with objection handling.
Details
| Workbooks | 3 (calculator, tier builder, win/loss tracker) |
|---|---|
| Documents | 2 (increase letters, discount policy) |
| Setup time | About 45 minutes for the first pass |
| Skill level | Spreadsheet-comfortable |
| Updates | Included for 12 months |
Questions about this product
Will this work for a service with no material costs?
That is exactly the case it was built for. The calculator forces you to attach a hourly value to your own time, which is usually the largest line in a service business.
How do I use the increase letters?
Pick the size of increase, merge in your letterhead, and replace the bracketed placeholders. Each one includes a response to the three most common objections.
Does this replace a pricing consultant?
It replaces the first expensive week of one. For genuinely unusual models, a specialist is still worth it.
Prefer to ask first
Check it is the right fit
Tell us how you work and we will confirm this solves your problem — or tell you honestly that it does not.
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